http://www.businessweek.com/articles/2014-04-24/fireball-whisky-gains-on-jagermeister-via-social-media-bar-sales#r=rss
Fireball whiskey has become a popular beverage among young adults. It's spicy burn appeals to men, but also has a sweet taste which appeals to women. Over the last couple of years, fireball has exploded on the market. In 2011, fireball accounted for 1.9 million in sales in gas stations, convenience stores, and supermarkets. This number jumped to 61 million in 2013. Fireball has become the trend of late and looks to overtake jagermeister as the go to shot. Jagermeister accounted for 81 million dollars in sales in 2013, but hasn't experience the growth that Fireball exhibiting. It will be interesting to see whether Fireball will surpass Jager?
I think that these sales will especially jump in the fall months when the trending drink,Orchard Fire or Apple Pie, is more likely to be purchased; combing both Angry Orchard and Fireball to make a delicious taste of fall. Whether it will hurt Jager in a huge way, I doubt this; considering that Jager is supported by a narrow market.
ReplyDeleteIs this just a fad or is it going to turn into a consistent trend?
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