Retailers pushed Black Friday deals early and consumers
became more comfortable making purchases on their cell phones this year. Online shoppers in the US spent 2.9 billion
on Thanksgiving, an 18 percent increase over the 2016 holiday total.
Mobile phone users accounted for 29 percent of sales
according to Adobe Analytics. Thanksgiving
in 2016 27 percent of online retail revenue was attributed to transactions made
on cell phones.
Commerce on smartphones continues to make headway as a share
of overall online sales even as conversion rates (the percentage of website
visitors who make purchase).
About 1.8 percent of smartphone visitors to shopping sites
made a purchase on Thanksgiving. A 10 percent increase over the last year. Compared to about 4 percent of tablet and
desktop visitors to shopping sites.
The tablet and desktops are more likely higher because
individuals will look up store locations and hours on their phone with no
intention of making a purchase. Some websites are still difficult to enter
credit card information to make online purchases on a cell phone.
Mobile commerce will most likely continue to grow due to an
increase in technology use. Personally, I am deterred from going to the
mall sometimes due to the lines and parking.
Online shopping is much easier because it can be shipped right to you
and returned easily. I am more inclined
to order something online rather than going to the mall.
https://www.recode.net/2017/11/24/16696602/thanksgiving-black-friday-2017-online-retail-sales-3-billion-adobe