“Funflation” is a term used by economists to explain the increase in ticket prices for live events as consumers eagerly seek the experiences they missed out on during the pandemic.
Last month, the cost of attending sports events went up by 25.1% compared to October 2022, according to the Bureau of Labor Statistics' consumer price index. This increase in admission prices for sports events marked the highest annualized inflation rate among the numerous categories included in the inflation basket (CPI only showed a 3.2% annualized increase). The surge in prices is evident across the entire leisure and hospitality sector as people are returning to activities they enjoy and are willing to pay more for these experiences.
One of the possible factors contributing to higher prices for sports events is the growing use of dynamic pricing models. Such models allow ticket-selling platforms to adjust prices based on the demand for a particular event at any given moment. Ticket prices might also be influenced by notably sporting events, like the recent Formula One race in Las Vegas and the announcement of the soccer player Lionel Messi's move to the Inter Miami team, which have contributed to heightened enthusiast spending. A substantial factor behind this surge is the contrast with the unusual low prices in 2022. Sports teams had reduced ticket prices significantly to attract back fans who got used to watching games from home on a television.
The interest in attending sports games is expected to remain relatively steady even in the face of economic challenges. This is because a significant portion of the consumer base is financially well-off enough to afford professional sports tickets and is likely more resilient in economic downturns due to their financial condition. However, a substantial shift in the economy’s situation could lead fans with less financial stability might spend less on things they don't really need, possibly affecting the demand for sports tickets. Some people with money constraints might justify spending more on sports tickets this year by telling themselves they didn't treat themselves to such things during the pandemic. The financial strain also affect the resale market for tickets, as some sports fans pointed out. Additionally, the rising costs of parking and food inside the stadium add to the overall money concerns for fans.
In the post-pandemic world, sports have gained a new meaning. With more people working from home, the desire for in-person social spaces is higher, and those with the money are more willing to spend on these experiences. The sports world creates this sense of togetherness, which is more than ever appreciated considering the loss of such experiences during Covid-19 time.
Source: https://www.cnbc.com/2023/11/21/funflation-drives-sporting-event-ticket-prices-up-a-whopping-25percent.html