This
article discusses the effectiveness of Facebook’s new live videos that it has
been pushing recently. Essentially, the live video shows up like anything else
on your Facebook news feed, but you are able to see what is going on in the
moment with whoever/whatever is live streaming the video. It is being used to
encourage more interactions between Facebook pages and their audiences,
allowing them to ask questions and feel more connected in general.
However, many are feeling that this is becoming too much, as Facebook has
been trying to push this product heavily using a lot of notifications that many
Facebook users are complaining about. At the same time, Facebook currently isn’t
really offering an option to stop all of these notifications for an individual
user.
While I see this as a new way to communicate that has the potential of
catching on and being very effective, Facebook is obviously pushing it too much
and pushing away previously satisfied users. At the same time, Facebook is
aware of this but they also know the amount of money that this is currently
bringing in, and the potential it has once more companies’ pages start using
it. I think that while this is a relatively innovative way to connect users to
many of their favorite people and companies, it has been implemented slightly
poorly. There is a difference between getting the word out about a service, and
doing it to the point that it makes the product of Facebook as a whole less
attractive for users and I think Facebook may have hit that point.
What do you think about this new “way to connect” on Facebook?
Have you had the problem of excessive notifications?