Uber pleads with London
This article is about Uber and the CEO pleading with the city of London to lift a ban on the ride-sharing service. Within the past week, London city officials have said that they will not renew Uber's license to operate in the city due to "a lack of corporate responsibility". Uber has faced many controversies recently and have just ousted their co-founder and CEO for PR problems and allegations.
The new Uber CEO, Dara Khosrowshahi, has been trying to repair Uber's image and get the company back in the spotlight in a positive manner. Khosrowshahi inherited a ton of PR and investor problems, as many both inside and outside of the company have pushed Uber to make corporate and structural changes.
Uber is still a private company, and is looking to have an IPO soon. These controversies and negative press has definitely taken a toll on the companies value, as consumers are starting to prefer other ride-hailing services like lyft. Uber must mend its image and reinvent its company culture if it wants to get back into the good spotlight.
Uber is a company that runs on margins and they rely on many rides being done in order to make money. Uber has struggled in recent years to make profit, and it is important that Uber does everything it can to increase and keep market share as well as keep the number of riders that use the app.
This article is mostly about the CEO pleading with the city via twitter to renew their license. His argument is that millions of Londoners have used Uber and rely on it as a form of transportation. He is claiming that Uber already has an established following and that those customers need the app. It will be interesting to see the outcome of this as London is a massive city with many visitors, tourists, and travelers. Hopefully, London will be able to work it out with Uber, as I believe Uber makes the market more efficient as it lowers prices consumers pay. Uber competes with regular taxi services, and their ability to provide cheap rides make the market more competitive.
http://money.cnn.com/2017/09/22/technology/business/uber-london-ceo-dara-khosrowshahi/index.html