This holiday shopping season is different because AI has adopted new features to make it easier for people to find and buy perfect gifts. Big stores like Amazon, Target, and Walmart now have smart chatbots acting like personal shopping assistants, helping shoppers sort through gifts, read reviews, and even buy things without leaving the chat. For example, in September, OpenAI launched an instant checkout feature in ChatGPT, letting people buy items from stores such as Etsy without leaving the chat. Amazon also rolled out a tool that tracks price drops and can automatically buy items if they fit someone’s budget, and Google announced an AI assistant that calls stores to check prices or product stock.
Because these companies invest so much in AI, they are likely to keep pulling ahead of smaller stores. Their technology helps people shop faster, with more choices and confidence, making it hard for small businesses without the same tools to keep up. What kinds of jobs do you think will be most needed as more stores start using AI shopping assistants?
Read the article here: https://www.nytimes.com/2025/11/25/technology/chatgpt-holiday-shopping.html
