Salt Lake City is hosting NBA all-star weekend for the first time since 1993. This is made possible because of the $125 million renovation initiated by the Jazz president in 2017.
Last year, the NBA all-star weekend was hosted in Cleveland, producing a direct net economic benefit to the city of a stunning $141 million, part of $248.9 million in total economic impact.
Typically the price for a city hosting an event like this is paid entirely by taxpayers, however, the Jazz decided to put up the initial cost with the help of a "collection of 12 prominent businesses." Taxpayers' estimated support comes to $4.5 million: $3 million from the state via the Utah Sports Commission, $1 million from Salt Lake City, and the balance kicked in by Salt Lake County. This money will mostly be spent on the NBA's expectations for free facilities, safety, and security, traffic control, marketing, programming, etc. It is estimated the total cost of hosting the event is around 10 million dollars.
Although this seems like a large amount for the city, the Jazz, and other businesses to contribute for a 3-day event, it is expected to positively impact the city's economy, bring exposure to businesses, the community, and "portray the host city’s team, lifestyle and culture"
Article: https://www.utahbusiness.com/nba-economics-sports-marketing/#:~:text=Based%20on%20this%20assessment%2C%20the,officer%20of%20the%20Utah%20Jazz.