This is a great article by the Harvard Business Review that explores the changing advertising industry in today's markets. As products become more innovative and businesses become more competitive, advertisement has proven to be a key factor that determines success. The article focuses on challenges to the advertising industry nowadays and possible approaches to solve them. Chief Marketing Officers and advertising executives from successful companies like Nike, Adobe, Leo Burnett USA etc. were asked about the most significant challenges facing the industry. Their answers give great insight into market conditions today. An obvious and pressing issue is that of technological change, and Paul Matsen addresses this by outlining how important it is to integrate effective advertisement into the new platforms that are gaining popularity. However, the idea that seemed most important to me was that of Davide Grasso, who says that today's ads must not overcomplicate things and deliver their message in a simplistic yet powerful way. This reflects on the kinds of ads we see today and how the minimalist approach seems to be the best one.
http://blogs.hbr.org/hbr/hbreditors/2013/03/we_asked_marketing_execs_answe.html
No comments:
Post a Comment