Research In Motion (RIMM) has been cast aside the past few years. With no new innovations or stand-out products it has been forgotten about. The upcoming release of the new BlackBerry 10 operating system and new products such as the Z10 phone, has some analysts predicting a good outlook.
This afternoon, a Z10 phone was selling in an eBay (EBAY) auction for well over $1,000. It has been released in the UK earlier this morning. Over the next month there will be multiple releases; Canadian release on Feb. 5th and United Arabian Emirates release on Feb 10th. The release today sparked a surge in consumer demand in the UK, with signs of a demand contagion.Thorsten Heines, CEO of RIM, expressed the Z10 has been undergoing a large amount of testing before being released in the US. This is why there has yet to be an official release date. It is rather apparent that RIM is taking their time testing their new device and software, as to fix bugs and make for a successful release in the US. With this, as well as some innovative features in the software, I could see RIM's stock benefiting from these innovations over the next few months.
I agree with the article. However, I am pretty sure that RIM's stock went down slightly after the launch of the latest blackberry. I like RIM because I am one of the few people still using their products. However, RIM controls only 5% of the market share and unless their latest phone captures some portion of the market, it would not lead to a substantial improvement in their conditions. I agree though that whatever gains they have from the launch, they will only be seen after a couple of months.
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