Thursday, October 28, 2010

Japan's Exchange Rate Problems

Nintendo, a major video game maker in Japan, has recorded a half year loss.

"Nintendo has reported a half-year loss after being hit by falling sales and the high value of the yen, which lowers its overseas earnings.

The Japanese computer games firm posted a net loss of 2bn yen ($24.7m; £15.6m) for the six months to 30 September.

This compares with a net profit of 69.5bn yen for the same period in 2009.

Nintendo's sales for the first half of its financial year were down 34% to 363.16bn yen, partly due to lower demand for its Wii console.

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The company did not release a net profit figure for its second quarter to 30 September, however its operating profit more than halved to 30.9bn yen."

Looks like a strong currency does have it's drawbacks.

1 comment:

  1. This makes sense-- because of the high value of the yen, goods in Japan becomes more expensive. As a result, foreign countries decrease their spending on import Japanese goods. Thus lower Japanese overseas earnings. Japan should lower the value of yen to increase export.

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