Every year, an increased number of stores open for “Black
Friday” shopping earlier and earlier.
It is no surprise that Wal-mart, for example, will open at 6:00pm
Thanksgiving Day. The executives of these companies believe that it is
necessary to open this early in order to match their competition and maximize
sales. Indeed, Thanksgiving Day
sales grew by $1.8 billion. Except, Black Friday sales decreased by $1.5
billion. Sales that would have
occurred on Black Friday are simply occurring a day earlier. Sales for the overall 4-day period grew
by only 1%. Since stores must pay
workers to work on Thanksgiving and incur the costs of keeping their facilities
open for longer periods, researches are finding this 1% increase in sales is
not exactly resulting in net profits.
In my opinion,
if stores are not experiencing legitimate increases in profitability, they
should return to opening on Friday morning. This way, they are not luring workers and eager shoppers
away from quality time with their families.
http://money.cnn.com/2014/11/26/news/economy/stores-open-thanksgiving-no-sales-boost/index.html?iid=HP_River