Friday, January 30, 2026

China’s new plan to get consumers spending again

https://www.cnbc.com/2026/01/30/china-services-consumption-plan-domestic-demand-reform.html China is trying to increase consumer spending by shifting its focus to experiences and services, unlike the traditional big drivers such as cars and popular household items. Chinese households are not making big purchases regularly due to the uncertain job market affecting income. Therefore, the city of Beijing is focusing on popular sporting events and everyday services that people mainly use. The Chinese government has presented its 5-year plan to have people consume more services by strengthening their buildings that are popular for tourism, enlarging visa-free travel, and encouraging banks to give more funding specifically to businesses that provide services. The economic data has shown that China's growth in retail has fallen behind their inductrial production. By focusing on the service-based market and attractions that cause people to interact with employees, China believes this will help with the unemployed youth. 

5 comments:

  1. China's shift to a service-based economy is unexpected news to me. Due to unprecedented growth in wealth in recent generations, we have previously seen a jump in Chinese consumer purchases and, therefore, manufacturing. However, a service-based economy aligns China more closely with the economic models of other Western countries, including the United States. Do you think this is a temporary experiment or the sign of a long-term strategy plan from the state?

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  2. This was interesting to learn about because when I think about imports and exports from China I usually only think about physical products. One thing I like about this new strategy is that it will open up a lot of jobs, which will increase disposable income and will potentially help their economy and consumption share to grow. Something I had thought about while reading this though is the effect AI could have on the service industry. I wonder if over time these job openings created by service-based companies might become automated due to AI. If this happens then having more service-based businesses would not have the same impact on the economy as they were hoping. Due to this, I also wonder if this is a sustainable long-term strategy.

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  3. This shift shows how China is trying to rebalance its growth model away from traditional goods toward services and experiences. The contrast between weaker retail growth and stronger industrial production also shows why policymakers feel pressure to stimulate domestic demand differently. The success of this strategy will likely depend on the stability of job market.

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  4. It’s interesting to see China pivot toward services instead of goods, especially with consumer confidence still shaky. Whether this actually boosts spending probably comes down to how stable jobs and incomes end up being.

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  5. Growing up knowing China as a purely product-based economy really makes you wonder how things change so quickly. I wonder what kind of effect this might have on the US, and I would even consider if this is due to some tariffs in one way or another.

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