Finally entering the 21st
century, Girl Scout cookies will now be sold online for the first time ever.
The 112-year-old organization had, for quite some time, resisted in doing so,
preferring their girls to engage in door-to-door sales. They argued that this
was more in line with their mission as it provided a learning experience for
scouts. The Girl Scout organization, however, has taken a turn to this
thinking; they soon recognized that the Internet can also teach the girls
invaluable skills. They believe the online retailing will teach the girls
various technological, as well as interpersonal skills. Online sales are expected to
begin December 12th and will be in conjunction with traditional,
door-to-door sales.
I think this is a very
smart move for the Girl Scout organization; simply stated, the Internet was
made for business. Taking a business online allows for 24-hour access for
customers anywhere in the world. With a traditional, brick and mortar company,
you are limited to the number of customers who can visit your store at any
given time. Online stores, by contrast, allow for thousands, maybe even tens of
thousands of individuals, to visit the site at once. Ultimately, I think the
Girl Scout organization will profit tremendously from their decision to sell cookies
online.
Since it is more common and convenient nowadays to shop online, in my opinion the sales of Girl Scout Organizations will boom due to this increase in convenience.
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