Monday, April 1, 2013
Trademarking getting more specific
Apple is notorious in recent years for claiming Trademarks over all its "technological" advancements, and while many of their technology changes have been innovative, the amount of protection that they have put on themselves is sometimes to an extreme level. I mean, who trademarks rounded corners on devices? This article talks a little about them trying to claim a trademark of "iPad MINI." The "MINI" part has the high likelihood of being denied due to the fact that it is, from a marketing perspective, descriptive of an already trademarked product (iPad). The question that remains is how long Apple will be able to maintain their creative edge with even more scrutiny and detailed looks at naming and descriptions of products. Will it keep its originality and brand or is this starting a possible change?
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With these trademarks becoming so specific, competitors are increasing needing to be come more innovative and specific with their products. I think this will even faster increase the level of technology in our economy which will raise our steady state.
ReplyDeleteTrademarking a slogan or anything in general is getting more popular everyday. With competition growing stronger and stronger innovators like Steve said be more creative and specific with their products. This is a daunting task for innovators because it is getting more difficult to come out with a successful product. Brands like Apple and Nike do not have that big of a challenge to sell products because the name sells the product as it is. Apple will continue to make successful products, but they will be just newer versions of the products they are making now.
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