Black Friday this year is expected to draw up to 138 million shoppers, up 3%. This is a sign that the economy is truly picking up, as consumer confidence is hailing too.
"Instead of waiting until Thanksgiving Day to announce their promotions, retailers are getting shoppers excited about Black Friday by offering sneak peeks of deals in advance, using social media to create buzz, and teasing upcoming deals on their web sites," - the article quotes.
Companies are ultilising social media such as Facebook to advertise this big shopping spree of the year. Facebook is going to earn big bucks from Black Friday too as a result.
So people want to buy cheap, how about you?
I think everyone has been waiting for the Black Friday deals! After holding back on spending the bucks, shoppers are anxious to go shopping on the big day. Hopefully for them, the deals are good enough or else all hope will be lost.
ReplyDeleteya this is a good sign. Also, since the economy is slowly on the rise, consumer confidence is gaining. As a result people will spend more especially when they couldn't have afforded to the last couple of years.
ReplyDeleteBlack Friday usually draws in a lot of consumers, myself as one of them. This year there has been a lot more advertisements and they have been broad casted a lot earlier than usual. This should be really good for the economy!
ReplyDeleteWith Sears and Toys R Us opening on Thanksgiving night coupled with 'extra discounts', as the article points out, it is likely that there will be an increase in Black Friday shoppers. The stores themselves probably have quite a few items to get rid of owing to the prevailing deflation.
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