Generation Y Poised to Take Over Marketplace

As baby boomers move out of their prime earning and spending years, Generation Y, which is even larger, is poised to take the boomers' place as market movers. Generation Y is comprised of 84 million people, making up 22% of U.S. households. Their spending power has the potential of being even greater that their predecessors' once the economy recovers. It is noted that younger consumers are more concerned about living within their means, eclipsing the throw-away mindset of the past half-century.