Sunday, March 21, 2010
Back in style
It is reported that Hilfiger, a clothing company, is purchased by Phillips-Van Heusen(PVH), a company that markets over a dozen fashionable brands. The reason I chose this article is because I think it is a good example about the national trade. The reason of PVH purchase Hilfiger is not only because the sales of Hilfiger were constant increased even during the recession, but also because Hilfiger’s sale range has reached global. According to the report, 50% of Hilfiger’s sales are in Europe and 10% are in Japan. That is, owing Hilfiger equals to have a stronger role of the global market.
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I think that right now it is a good idea for companies to come together who aren't doing well alone. I find it interesting to read about in this article that Hilfiger only sells their clothes at Macy's and their own stores. This cuts their personal costs and makes their product "rare" by not offering it many places, encouraging the consumer to buy more.
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