Monday, April 29, 2013

Now made in China: Taste: 5 things big in Beijing, headed for Buffalo

http://www.marketwatch.com/story/how-chinese-tastes-are-reshaping-american-malls-2013-04-26

The article talks about the unexpected Chinese products exported to America that many people wouldn't recognize as Chinese. While the "made in China tag is prevalent all over the US, many Americans mistake other Asian companies like Sony, and Toyota as Chinese, while missing the fact that companies such as Volvo are owned by the Chinese.
 
“Branding was an alien concept in old China,” says Stanley Kwong, managing director of China Business Programs at the School of Management of University of San Francisco. “China had been making products for companies like Wal-Mart and Apple, but has not developed many brands.” It’s been easier for China to make a product than build a brand, experts say. 

But given China’s size and economic power, experts say it’s only a matter of time before the country begins exporting its culture and style as well. Chinese shopping trends have been finding their ways into American Malls, some are just more obvious than others.

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