Wednesday, March 20, 2024

The state of women’s sports: Top executives weigh in on parity, media share and NIL regulations

 This article reflects what has been a huge amount of growth in women's sports. The article states that from 2021 to now there has been more than a 300% increase in revenue from women's sports. This growth has led to a change in opportunities for these women as well. These professional athletes now stand to make significantly more money, closing the pay gap between men's and women's sports. In addition to this college women athletes now have more opportunities to make money as well through the NIL systems. The article mentions how huge names such as Caitlin Clark and Angle Reese have already been able to capitalize on this. Even though all of this growth has occurred, all of the top executives mentioned in this article say that this is only the beginning, saying things such as women's sports are 100 years behind, and they expect this huge growth to continue. As someone who has recently started watching more women's sports, it is definitely exciting to watch, and I see a bright future for all women's sports.



Article Link

5 comments:

  1. It's ver exciting to see that women are seeing more equal representation in pay and in media. I believe that I am familiar with more female student athletes than male in many cases. One sport I have especially noticed is increased support for women's basketball! I rarely heard any news about women's basketball, but I am seeing them much more on ESPN and in the news

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  2. The introduction of the PWHL (Professional Women's Hockey League) shows just how impactful women's athletics is. In the few seasons it has been alive, the 6 team strong league has shown prevalent fan attendance and a positive outlook for expanding to future cities and teams. This is a great step in the right direction and the era of women's sports, I feel, will continue to experience a great boom and have a long lasting footprint. In terms of contracts and player pay, there is still much to be done in that regard.

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  3. Remarkable progress with a 300% increase in revenue and opportunities for female athletes, the growth trajectory of women's sports seems promising. How do we ensure this momentum is sustained and the gender pay gap continues to narrow?

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  4. I think that closing the pay gap between men and women’s sports is an interesting topic because we have seen this problem in almost all paying jobs at some point. I wonder how this increased pay will influence other jobs because sports are mostly based on popularity. If the population subconsciously starts seeing women fairly treated and represented, will this also help the pay grade of women in other unrelated jobs?

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  5. While it is great that female athletes can now profit off of their image with the NIL system, it is estimated that 90% of the money that comes in due to NIL deals goes to male athletes. While female athletes at the very top of their sport can greatly profit, most female athletes are not seeing this benefit. It is great that there is progress, but as the NIL deal numbers show, there is still a long way to go in my opinion.

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