According to the article, the hackers,
who call them self the Guardians of peace are threatening to release more
sensitive Sony Picture’s data from last month’s massive cyber break-in. They
have already exposed a trove of sensitive data from embarrassing emails between
Sony executives on compensation and celebrity secret.
Several security researchers has pointed to North Korea since there are
many similarities between this hack and last year attack against South Korea
banks. It could be that the motivation of the attack comes from the upcoming
release of the movie “The Interview”, a comedy about a plot to kill North Korean leader.
http://money.cnn.com/2014/12/14/technology/security/sony-pictures-hack/index.html?iid=SF_T_Lead
I think this is terrible for Sony. Especially during the holidays when people want to buy presents for their family, they cannot rely on Sony. This will hurt Sony's sales terribly. Some of this could have stemmed from the release of the "The Interview", but you can't be sure. I'm interested to see how this situation plays out.
ReplyDeletei totally agree with you, if the hackers make this bigger, Sony's reputation will tremendously go down, which also affect it's sales and stock value. i think " The interview" could be one of the most convincing reason for the attack because i think North Koreans pay a lot of respect respect to their leader reputation.
DeleteI agree with Aaron, this is possibly the worst timing for Sony to have a security breach as this will diminish their holiday sales. As for the security researchers, I don't think it's smart to assume that this is the result of a harmful movie aimed towards North Korea and just assume North Korea is involved. I think the job of Sony is to somehow ensure safety in online sales therefore consumers will have some sense of increase in confidence in the company.
ReplyDeleteI think it's interesting that they connected the hacks against Sony to attacks against South Korean banks last year. Obviously there is no hard evidence whatsoever, but there were many reports and quotes from North Korean officials and different news agencies stating how egregious the film's story was. If data is truly released on Christmas day, it could completely destroy sales for their movies as a whole and in particular, star actors who may have information revealed as well.
ReplyDeleteThis is definitely a great example of how devastating cyber hacking can be. This situation will bring down Sony's sales for sure, especially during the holiday season, and also lose a lot of brand loyal Sony customers. I am pretty sure a lot of tech-lovers would have never imagined that such an attack could happen to Sony, who are one of the leaders in the market. That being said, I feel this is an alarming signal to Sony as well as other tech giants in the industry, such as Apple, Google, etc. to strengthen their overall computer protection system so that they can be shielded from such attacks in the future.
ReplyDeleteThis is an example of how one event can trigger a decrease in the number of sales so easily. Moreover the company reputation must have fallen drastically due to this security breach.
ReplyDeleteIn todays world, the internet has been able to make connections between consumers and firms much easier, but it has also made security more of a problem. Hackers like the guardians of peace are able to interfere with companies like Sony without much fear of being caught. It will be interesting to see if this group is caught and if they are doing this in support of North Korea.
ReplyDeleteHacking in today's society seems to have made companies much more vulnerable to sensitive information getting out. It really has opened a field for computer specialist who try to hack a company's networks and then reports to them on how they can go about fixing these problems. We just have to hope that these good guys are able to work smarter and faster than the people trying to hurt these companies.
ReplyDeletehow much of this do you think is due to the upcoming release of the movie “The Interview”, a comedy about a plot to kill North Korean leader ?
ReplyDeleteIt's interesting that someone is exposing emails about executive compensation for the company. With an exposed executive board I wouldn't be surprised if Sony took a big hit during the holiday season. Most companies have executive board members that are in it for themselves but nobody really knows it's true until the facts are released. I wonder why they hackers are choosing to release information about Sony, to me the company seems like a pretty low profile target.
ReplyDeleteThe issues of cyber hacking and data infringement seem to be occurring more and more frequently recently. When this happened to Target earlier this year, did I blame the company for allowing their information to be hacked? Yes, I did. But then Apple's cloud? And now Sony? I am beginning to question if this is an issue that should lead us to attribute blame to specific companies, or if it could really happen to anyone? If this issue continues to occur with increasing frequency, I wonder if it will continue to have such strong negative impacts on the performance of the companies affected by the hacks? More importantly, will there soon be a solution that companies can implement to ensure that private data remains out of the hands of hackers in the first place?
ReplyDelete