Retailers pushed Black Friday deals early and consumers
became more comfortable making purchases on their cell phones this year. Online shoppers in the US spent 2.9 billion
on Thanksgiving, an 18 percent increase over the 2016 holiday total.
Mobile phone users accounted for 29 percent of sales
according to Adobe Analytics. Thanksgiving
in 2016 27 percent of online retail revenue was attributed to transactions made
on cell phones.
Commerce on smartphones continues to make headway as a share
of overall online sales even as conversion rates (the percentage of website
visitors who make purchase).
About 1.8 percent of smartphone visitors to shopping sites
made a purchase on Thanksgiving. A 10 percent increase over the last year. Compared to about 4 percent of tablet and
desktop visitors to shopping sites.
The tablet and desktops are more likely higher because
individuals will look up store locations and hours on their phone with no
intention of making a purchase. Some websites are still difficult to enter
credit card information to make online purchases on a cell phone.
Mobile commerce will most likely continue to grow due to an
increase in technology use. Personally, I am deterred from going to the
mall sometimes due to the lines and parking.
Online shopping is much easier because it can be shipped right to you
and returned easily. I am more inclined
to order something online rather than going to the mall.
https://www.recode.net/2017/11/24/16696602/thanksgiving-black-friday-2017-online-retail-sales-3-billion-adobe
I am curious to see the retail sales from Cyber Monday compared to the retail sales of Black Friday this year. I think with the rise of technology we will see retail sales shift from Black Friday to Cyber Monday. This societal movement shows that in order to stay competitive in the markets, retailers must have online stores to attract new and sustain current customers. I think this shift will potentially bring lower prices to consumers if retailers do not have the high fixed costs of their brick & mortar stores and the employees they have to hire in retail.
ReplyDelete"The shrinking significance of the post-Thanksgiving shopping ritual was evident early Friday morning outside the Best Buy store at Harlem Irving Plaza in Norridge. Several dozen shoppers were lined up, but when the store's doors opened at 8 a.m., there was none of the mayhem of previous years. Customers filed in one or two at a time, most in silence after a few halfhearted "yeahs" and claps as the line began to move." -Lauren Zumbach
ReplyDeleteI only see these numbers rising. With technology only improving the access and ease of purchasing online will continue to become easier. In the future I think black Friday will be completely different, no long lines, no fighting and less people. Interesting article, the statistics were very interesting.
ReplyDeleteI also think that these numbers will only rise in the future. I think the main reason why mobile commerce will continue to thrive is because it is easy and, most of the time, painless. Buying online eliminates the expense to drive to the store, the hassle of waiting in line or searching the store to find the item, and you are able to shop while still spending time with family. The only reason I could see consumers wanting to go into the store is to actually try on or physically see the merchandise they wish to purchase. Even then, most stores have very good return policies that allow consumers to buy a product without seeing it physically first and still be given their money back if they do not like it.
ReplyDeleteJust like what Law said, because of the huge increase in technology and online purchasing the retail sales will just keep on increasing. You will probably keep seeing significant increasing in the next couple years of retail sales.
ReplyDeleteHaving technological improvements will increase the number of online purchases, so numbers will continue to rise. There are more pros than cons, when it comes to shopping online. It is more convenient, quicker and less demanding.
ReplyDelete