After Floyd Mayweather made the first celebrity endorsement
of cryptocurrency via Instagram in July, “stox.com” (an online prediction
market) went on to raise $30 million, some of which went straight in to Floyds pocket.
As of November 1st, the SEC warned those affiliated of the
unlawfulness of some of these promotions if the celebrities fail to report
compensation numbers.
Over the past 12 months, $3.3 bn has been raised in
more than 200 ICOs, which is the new rage compared to IPOs according the
Coinschedule, a data provider in cryptocurrency. A former securities regulator stated,
“Regulators have never seen a new financial product explode with the speed and
velocity of ICOs.” Supervisors in China and South Korea have already outlawed
ICOs due to a heavy tie to gambling cultures. Legally things are complicated
surrounding these coins. A University of Pennsylvania Wharton School professor
addresses that the SEC argues that the technology is irrelevant; when tokens
are used to raise funds, they are securities. ICOs are initially used to raise
funds but have been akin to produce raw finances for projects which bring to
question the treatment of such money that can be used both ways.
The
challenge here is to convince the SEC that these tokens are in fact “utility
tokens” that initially raise funds but are now seen as investments, watching
values skyrocket. A company, Tezos (coin logo above), had raised $232 million to finance another
blockchain, but one with a sophisticated governance system that killed bitcoin.
Ironically the company has become a token-financed system that ran into many
governance issues. The company is currently in a public quarrel with the head
of the foundation and how it should be run. The founders are facing suits from an
ICO contributor who is accusing breaches of security law. Other block chains have now taken action to prepare for such
issues, Blockstack will not be like Tezos by launching without pre-sale and
installing a discount. Only time will tell if Blockstack will solve the breach
issues or join Tezos as suit-stricken block chain oriented firms.
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