Brenna Thumler recently published an article in The New York Times
entitled; "The Rich Can Learn From The Poor About How To Be More
Frugal". The idea, blatantly conveyed in it's title, persuaded readers
that they are too frequently concerned with the percentage of savings rather
than the actual dollar amounts. This was explained through an example from
acclaimed behavioral economist, Daniel Kahneman. Most consumers, when he
presented the situation, would choose to save a larger percentage from a
purchase of lower dollar amount than the inverse situation. However, he
did find that those of less wealth do frequently target their savings based on
dollar amount rather than percent amount. My one question for this pertained to
whether that is because they truly have acquired the cognitive ability of
frugality or whether that is because they simply make continually smaller
purchases relative to price? Regardless, this, if applied could lead to an
increase in domestic saving and help the overall economy
http://www.nytimes.com/2016/02/14/upshot/the-rich-can-learn-from-the-poor-in-how-to-be-frugal.html?ref=economy
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